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NUMBERS

Calling India from the UK, the US or the Gulf

The dialling itself is trivial. What people get wrong is the hours, the number they call from, and the rules at the far end.

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The dialling

From the UK, the US or the UAE, dial the international prefix, then 91, then the ten-digit Indian number with no leading zero. Most modern handsets and every softphone accept +91 directly.

That is the easy part and it is where most articles stop.

The part that decides whether anyone answers

India is UTC+5:30, which is an awkward half-hour offset that spreadsheets and cron jobs get wrong constantly. From the UK the working days overlap in the morning; from the US west coast they barely overlap at all.

Calling outside sensible local hours is both ineffective and, for promotional calls, potentially a rules problem.

Call from a number they will answer

An unknown foreign number gets answered far less often than a local one. If you are ringing India regularly, ring from an Indian number.

That is most of the argument for a local presence number, and it is a better argument than the one about call costs, which barely matter now.

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